3. The media and their audiences

The third area of research focuses on the study of media and public media, with particular reference to the world of digital communication. The interest thus ranges from traditional media (such as TV) to new forms of digital media and interactive now become fundamental to understanding the organization and social change. Privileged objects of study to be found in this area are:

3.1 – Digital media, identity and social relationships

3.2 – Media and intimacy

3.3 – Media and youth

3.4 – Digital Media and education


1. 2015 – SCARCELLI, C. M. ‘It is disgusting, but…’: Adolescent girls’ relationship to internet pornography as gender performance, in “Porn Studies” (forthcoming).

2. 2015 – RIVA, C., Bisello, C., Port, D. Il web e l’immagine pubblica del territorio. La comunicazione del turismo termale euganeo. Venezia, Charta Bureau.

3. 2015 – SCARCELLI, C. M. Intimità digitali. Adolescenti, amore e sessualità ai tempi di internet, Milano, Franco Angeli.

4. 2014 – STELLA, R., RIVA, C., SCARCELLI, C.M. e  DRUSIAN, M. Sociologia dei new media, Torino, Utet.

5. 2014 – Balbi, G. e MAGAUDDA, P. Storia dei media digitali, Bari, Laterza.

6. 2014 – RIVA, C., Cefalo, R. Media consumption and the processes of recognition among young people: The Twilight case, in “Italian Journal of Sociology of Education”, 6 (3), pp. 104-129.

7. 2014 – RIVA, C., Cefalo, R. Images of childhood in the television framing, in “Interdisciplinary Journal of Family Studies”, IXX, 1/2014, pp. 20-39.

8. 2014 – SCARCELLI, C. M. ‘Alla fine le chiedi come si chiama e poi con Facebook piano piano ci provi…’. Adolescenti e siti di Social network tra flirt, passioni ed esperienze identitarie in G. Greco (a cura di), Pubbliche intimità. L’affettivo quotidiano nei siti di Social networking, Milano, FrancoAngeli.

9. 2014 – SCARCELLI, C. M. ‘One way or another I need to learn this stuff!’ Adolescents, sexual information, and the Internet’s role between family, school, and peer group in “Interdisciplinary Journal of Family Studies”, IXX, 1

10. 2014 – LAZZER G.P. e  GIARDULLO P (2014). Digital texts: reading and writing practices at the digital turning point. In: (a cura di): Alessandro Mongili and Giuseppina Pellegrino, Information Infrastructure(s): boundaries, ecologies, multiplicity. p. 166-188, CAMBRIDGE: CAMBRIDGE SCHOLARS PUBLISHING.

11. 2012 – DRUSIAN, M. Competenze e consapevolezze: quello che i ragazzi sanno e gli adulti ignorano, in “MinoriGiustizia”, 4.

12. 2012 – STELLA, R.  Sociologia delle comunicazioni di massa, Torino, Utet.

13. 2012 – STELLA, R. Dark side: oscenità, sexting, pornografia e dintorni, in “MinoriGiustizia”, 4.

14. 2012 – MAGAUDDA, P, Oggetti d’ascoltare. Hifi, iPod e consumo delle tecnologie musicali, Bologna, Il Mulino.

15. 2012 – RIVA, C. Disturbi alimentari e immagine del corpo: la narrazione dei media, Milano, Guerini,

16. 2012 – RIVA, C. Corpi Online: i nuovi media e i isturbi del comportamento alimentare,  in  “MinoriGiustizia”, 4.

17. 2012 – RIVA, C., ZANCONATO M. ‘Ma tu non hai fame’  La Piramide Alimentare negli spot televisivi, in “Micro & Macro Marketing”, XXI, 3, pp. 479-495.

18. 2012 – SCARCELLI, C. M. Quando l’affettività e la sessualità attraversano la rete, in “MinoriGiustizia”, 4.


– The cybernetic face of Eros, Agape and Filia (2010-2012, PhD research).

Responsible: Marco Scarcelli; Scientific Director: Pina Lalli (University of Bologna), Valerio Belotti (University of Padova).

Adolescents and young people are very important consumers and Internet users. The so-called online social media such as social networking sites (Facebook, MySpace), blogs, status updating sites (e.g. Twitter) and chat rooms have become an integral part of life for adolescents and young people in general, who use these communication tools primarily  in order to reinforce and enrich their off-line relationships. The proposed study focuses on the still unexplored relationship between young people, Internet and sexuality. For these reasons, it is intended, in short, to explore how young people use new technologies to access information, images, discussions, and speeches related to the sexual sphere, in order to understand not only how but also because they are turning to these special channels of communication and which meanings they assign to such a behavior.

– Media, eating disorders and body image (2010-2012).

Head: Claudio Riva

This research is aimed at defining and analyzing media stories regarding eating disorders, defined as areas within which gathering knowledge shaping different awareness of the self and the disease, and defining a set of patterns, behaviors and possible identities. From spectacularized and dramatized everyday life, to the news story and autobiographical diaries of  more and less famous sick persons. Through the use of stereotyped thin bodies or signs of self as exemplifications taken to treat anorexia, bulimia or binge, up to the discussions that take place in a TV studio or in the private space of a pro-Ana or pro-Mia blog, emerging media stories and characters become themselves models for comparing and sharing the experience of illness.

Science on the screen (2007-2011).

Head: Federico Neresini

The project started in 2007 and continued for the following four years.  His goal was to analyze the relationship between science and technology, on the one hand, and television communication on the other, starting from the belief that understanding how science and technology are represented through the medium of television can improve our ability to understand media communication, and the presence of technoscience in the social context. For this purpose two full years of television have been recorded on the seven Italian national networks, carrying out the analysis and cataloging, with subsequent translation of this huge amount of data in specific case studies analysed.

– Young people and adults in the digital space: the variable use of the media generation (2007-2009).

Head: Claudio Riva

This research program, funded by the University of Padova, aims at outlining the role that the media and in particular new communication technologies (Internet, chat, blogs, mobile phones) have in order to compare the systems of relation between young people and adults in the family space and the modes of representating and self-representing of generational identity .

The appropriation and use of music technologies (2005-2007).

Head: Paolo Magaudda

The research program, funded by the University of Padova, focuses on the relationship between music listening and technological devices that allow this practice. The research has dealt with two cases studies: the use of digital technologies among young people aged between 15 and 30 and the use of music playback systems and their relationship with the home context in hi-fi music systems users.

Young people and new forms of communication (2005-2006).

Heads: Federico Neresini, Michela Drusian and Claudio Riva

Research project commissioned by the Permanent Youths Oservatory of the Veneto Region, on the forms and practices of use of new technologies (especially mobile phone and internet). The research involved about one hundred young Venetians between 15 and 29 years, about half of these were subjected to in-depth interviews, the other half has been part of focus groups. The research has revealed little-known aspects of the practices of young people with new media, especially as regards the meaning of certain experiences, such as the sense of the risk of digital communication and the use of mobile phone as a “communication” bubble.

The experiences of adolescents in chat (2002-2004).

Head: Michela Drusian

Through the exploration of the chat experiences recounted by sixty teenagers interviewed with a narrative method, this research has shown that it is possible to reconstruct meanings, motivations and practices that in the common sense discourse usually remain unexpressed. A typology of experience in communications chat has been proposed, made up of six types of experience that help us understand the meaning of digital communication by young users.

– Media consumption in immigrant communities (2002-2004).

Head: Claudio Riva

The research has reconstructed – through the use of quali-quantitative methods – the forms of media consumption (traditional and new), in fifteen families of migrants coming from Bangladesh and living in Veneto. What has emerged is how, through practices of using different tools and contents, media constitute an important part in the definition and consolidation of identity in the hosting context.